I developed this application to help evaluate concepts, stories, or messaging against six factors: Simplicity, Concreteness, Credibility, Emotion, Unexpectedness, and Narrative. It produces an estimated “Concept Stickiness” value and fingerprint for qualitative comparison.

I am still working to provide more contextual help and guidance within the utility.

This work is derived from the framework described in Chip and Dan Heath’s book “Made to Stick” as well as Malcolm Gladwell’s articulation in “The Tipping Point.”

The CSM is a work in progress. Please submit comments or suggestions.