Archives for posts with tag: innovation

Print. Cut. Shuffle. For brainstorming better interactions.

The xD Idea Deck is a compilation of game mechanics, rules, and social touchpoints to help generate novel interactions, experiences, and services.

The suggested method is to combine the xD Idea Deck with a card sorting exercise—write out all the issues surrounding a particular brand, service, or product, then use the xD Idea Deck as cogs between those cards. Or, simply draw random cards from each type and combine them to form novel interactions.

The xD Idea Deck comes as a print-ready PDF–complete with crop marks. Send it to a printer and have them do all the work.

Download for Free: xD Idea Deck v1.3 (1.3M PDF)

Version History:

1.3: Reworked for easy printing. Now with crop marks!
1.2: Prettified the card art.
1.1: Added ‘Rules’ deck, and properly recategorized many cards as ‘rules.’ Added ‘versus’ cards. Eliminated ‘crowdsourcing’ and ‘appointment dynamic’ because they were redundant.

Advertisements

Even as much as Social strategy is the hot topic these days, I still find many people and clients who don’t understand how important simple Social tactics are for any online interactive or communication. I’ve spoken with many clients who mistrust Social engagements, feel they aren’t ready for them, don’t want to put their brand out on a limb to be scrutinized, think it is too risky, too expensive, or too much trouble. Really, Social doesn’t have to be expensive or even expansive, but it should probably be pervasive.

It’s clear that many people think that Social strategy is just restating the obvious and doesn’t require any special attention (I’ve heard the same about Information Architecture). In point of fact, I’ve sat through and given presentations on the infamous social technographics ladder, and the truth is that many people don’t really understand what the fuss is about.

The overarching message most people take home is: People love to comment and share on the internet, so you need to get into “The Conversation” and throw up some “Share This” and “Like” buttons on everything. I happen to think this is a tragically generic response to a complicated challenge which warrants a more tactical approach.

Another way to look at it:

Read the rest of this entry »

Consumer technologies (from the physical to webservice) follow a simple and very predictable cycle, based on the following consumer demands.

  1. Give me what I want.
  2. Give it to me whenever I want it.
  3. Give it to me wherever I want it.
  4. And when I have too much, help me to filter and manage it.

Walkmans truly gave us music wherever we wanted it

They don’t always play out in that order, but I consider these to be the key drivers for the majority of consumer-facing technologies. They are universal and not dictated by price.

Pre-transistor, most technologies were stuck at stage one or two. If you wanted some entertainment, you bought a ticket to a show and drove to the theater. But at least you could pop a record onto your gramophone, allowing you to listen to music whenever you wanted and in your own home. But a gramophone wasn’t particularly portable. We’d have to wait decades for the walkman before we could take our music jogging. Sony was there first, and they reaped the vast treasure for their innovation. Read the rest of this entry »