I developed this application to help evaluate concepts, stories, or messaging against six factors: Simplicity, Concreteness, Credibility, Emotion, Unexpectedness, and Narrative. It produces an estimated “Concept Stickiness” value and fingerprint for qualitative comparison.
I am still working to provide more contextual help and guidance within the utility.
This work is derived from the framework described in Chip and Dan Heath’s book “Made to Stick” as well as Malcolm Gladwell’s articulation in “The Tipping Point.”
The CSM is a work in progress. Please submit comments or suggestions.
This is a bit of a departure for my normal content on Total Cruft, but I wanted to share it anyway…
If you’re like me, you find a lot of people who list their Twitter accounts on websites, in emails, etc, but there isn’t a link to quickly go to their Twitter feed. So you usually end up manually typing in the Twitter URL into a new window. Not complicated, but if you go through enough people, it gets old.
Well, for you Mac people out there, I put together a free utility that will open up the Twitter feed for any twitter name that you select with your mouse.
Download it here. Then move the “Open Twitter Account” file into your /User/username/Library/Services folder. If the Services folder doesn’t exist, then make one. No biggie.
Now, you can select any text anywhere (in email, on your desktop, whatever), right-click, and you’ll have the “Open Twitter Account” feature.
Let me know if you have any problems.
Every step forward you take in a waterfall process, you’ll inevitably end up re-litigating decisions of the past. A designer, for example, must expect clients to renegotiate context and architecture through the designs, even if they may already have been ‘approved.’
It flat-out appears to be human nature. Your client, or anyone for that matter, will try to play by the rules of your process, but they will usually lack enough information to actually give informed approval. Despite this, they will give tempered approval in the interest of time, but also continue to gather more information so they can make up their mind(s) later.
The only time most clients will have a high degree of comfort giving final approval is on launch day when they simply can’t delay any longer.
Abandon all hope: 39 ways to die!
[Updated with new insights]
Growing up, the first taste I had for interactive media was through “Choose Your Own Adventure” books, which ended each scene with a choice that the reader must make. One choice may continue the plot-line, one might take you on a tangent, and the third would lead to certain doom. Each book varied dramatically in complexity and usually boasted on the front cover the vast number of possible endings… of which, most were death or detention.
I loved those books. I loved taking the wrong turn in “The Cave of Time” or outrunning the mummy in… whatever the one with the mummy was called. And last year, I decided to create my own interactive story–as an experiment–using the most narrative-hostile environment I could think of: Twitter. (Skip to the adventure) Read the rest of this entry »
Consumer technologies (from the physical to webservice) follow a simple and very predictable cycle, based on the following consumer demands.
- Give me what I want.
- Give it to me whenever I want it.
- Give it to me wherever I want it.
- And when I have too much, help me to filter and manage it.
Walkmans truly gave us music wherever we wanted it
They don’t always play out in that order, but I consider these to be the key drivers for the majority of consumer-facing technologies. They are universal and not dictated by price.
Pre-transistor, most technologies were stuck at stage one or two. If you wanted some entertainment, you bought a ticket to a show and drove to the theater. But at least you could pop a record onto your gramophone, allowing you to listen to music whenever you wanted and in your own home. But a gramophone wasn’t particularly portable. We’d have to wait decades for the walkman before we could take our music jogging. Sony was there first, and they reaped the vast treasure for their innovation. Read the rest of this entry »